Five Questions to Ask When Hiring a PR Firm
Good communications can make the difference between winning and losing. It can elevate small companies to the national stage. It can help businesses keep their noses clean in front of investors and the...
View ArticleTop Marketing and Communications Trends for 2014: Part One
At the holidays, most people take time to reflect on the last 365 days, but this year, I looked back on my entire career. I’ve only been doing this for seven years, but in that time, the marketing and...
View ArticleTop Marketing and Communications Trends for 2014: Part Two
Curious about what new marketing and communication trends 2014 will bring? In part one of this post, we identified three key trends for the New Year: social media becoming pay-for-play, branded...
View ArticleIdeas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity
It’s no secret that I love TED Talks. When I’m facing a tough challenge at work or need inspiration, they’re a fantastic resource. I even listen to them in the car on the way to work or on long runs....
View ArticleDon’t Delete Your Google+ Profiles Just Yet: The Network Still Provides...
Everyone seems to have an opinion on the future of Google+. A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is...
View Article12 Tips to Network Like a Boss
When I was a bright-eyed 22-year-old college graduate, I emailed my resume to hundreds of companies hoping to break into public relations. I landed a job at the only PR firm that called to interview me...
View ArticleBeing a Know-It-All Isn’t such a Bad Thing
The know-it-all: you know that person. It seems everyone has one or two in their life. The not-so-humble person who elicits an eye roll every time he/she begins to speak. The person who pontificates on...
View ArticleMeasuring the ROI of Public Relations: Five Experts Weigh In
By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read...
View ArticleTo Do Good, Communicate Well: Public Relations Tips for Non-Profits
By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting...
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